Since the first “postal cards” were issued in 1873, one of the very best things about them is that it can be extremely personal. You may notice that you’re getting fewer postcards from friends in exotic places these day though…thanks Facebook and Instagram. But direct marketers are still huge fans of the postcard. Specifically, oversized postcards that standout in one’s mailbox.
USPS reports that they are seeing growth in business mail, mostly oversized marketing/business postcards. EDDM (Every Door Direct Mail) is certainly contributing to that, and the most popular jumbo sizes are 6.5” x 9” and 8.5” x 11”.
People love to see their name in print. With variable data printing, both text and images can be personalized and relevant for each recipient. And response rates increase dramatically once a personal connection is made.
Postcards are a great way to make a connection with your potential customers. They should be eye-catching, and easy to scan, read and understand. Most often they will be kept, or maybe even make their way onto the billboard of the home…the fridge! They even make great package inserts, bag stuffers, and stationary for sales reps.
PostMark Delivers! 