PostMark Promotes Veteran Summarell

Shane Summerall takes reins over Production Management

WINSTON-SALEM, NC, January 2016 – PostMark, Inc., the Triad’s leader in direct marketing services, is proud to announce that Shane Summarell has been promoted to Production and Warehouse Supervisor for the company, effective immediately.  He previously held the role of Warehouse Supervisor for PostMark.  In his newly combined role, Summarell will oversee the production management of approximately 9 million mail pieces per year, including the shipment of over 200 thousand packages.  He will retain his previous responsibilities overseeing warehousing, fulfillment and materials.  This past May marked his 10^th year with PostMark.

“As our client base and capabilities have continued to grow, our need for complete synchronization between production and fulfillment management is important.  Shane’s abilities, well-rounded thinking, and understanding of what we are trying to accomplish makes him the ideal candidate to continue moving us forward”, stated Jon Bowman, PostMark President.  “Shane has worked very hard for us and we are excited that he has accepted the challenge of this newly created role.”

Shane (center) alongside PostMark President Jon Bowman (right) delivering a donation of t-shirts to The Salvation Army.

Summarell is a Veteran of the U.S. Army, where he served as an Infantry Team Leader during a Tour of Duty in Afghanistan and a Tour of Duty in Iraq.  In his over 10 years with PostMark, Summarell has grown from a Production Technician to one of the company’s most valuable and dependable employees.  He also serves as the company’s Fire and Safety Committee Chair.

 

About PostMark, Inc

PostMark, Inc. is the North Carolina Triad’s leader for direct marketing, including mailing, printing, data enhancement, and fulfillment services. Established in 1992, our capabilities have grown to include unique techniques for addressing mailers, personalizing materials, digital printing, specialized management of complex data files, data security, graphic design, email marketing, online inventory, and order fulfillment activities.  With sixteen full time employees, PostMark prides itself in attention to detail and outstanding service for local, regional and national companies large and small, for profit and non-profit.

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4 Plays to Help You Score in the 4th Quarter!

It’s that time of year again…

ARE YOUR READY FOR SOME 4TH QUARTER?!

The 4th quarter has started and the clock (aka calendar year) is running out. There are just a few short months to make or break your yearly sales goals. And when marketing your business when the game is on the line, winners rely on direct mail to lead their 4th Quarter charge!

Here are 4 downs of plays to bring your score up in the 4th Quarter: 

1. OPEN UP THE PLAYBOOK – The field is wide open. When budgets get tight at the end of the year, many companies start to pull marketing from the playbook. This means less competition for those companies who stick to their direct marketing game plan!

2. GREAT FIELD POSITION – Its the holiday quarter and consumers check their mailbox more frequently looking for holiday cards, catalogs and deals. ‘Tis also the season for increased spending, and savvy marketers will use direct mail marketing to gain the advantage.

3. HIGH COMPLETION PERCENTAGE – For non-profits there’s no better time to use direct mail. People’s generosity increases during the holiday giving season, and a few last minute tax deductions are always good for extra yards.

4. GET THE FANS IN THE GAME – Everyone loves to have their number called. Direct mail is a great way to let your customers know your love them. Holiday messages combined with special offers help to build loyalty and increased sales.

The great Vince Lombardi said,

“WINNERS NEVER QUIT AND QUITTERS NEVER WIN!” 

We want you to be the winning team – so put PostMark in the game for your 4th Quarter drive! We have the expertise to maximize your 4th Quarter direct mail results. Contact us today to see what teaming up with PostMark can do for you!

www.PostMark.ws

Feeling Fulfilled

Do boxes of collateral have you backed into a corner? 

Is your office busting at the seams?  

No time for finding packaging materials and getting items shipped?  

PostMark can help you achieve feeling fulfilled.  We offer customized storage and fulfillment solutions designed to reduce your costs, increase your work efficiency, and return your office to an uncluttered working environment. 

Our Services Include:

• Online Ordering and Fulfillment Portal
• 24/7 Online Inventory Management
• Custom Inventory Reorder Points
• Custom Kit Making / Hand Assembly
• Pick-and-Pack / Bulk Orders
• Polybagging / Shrinkwrapping
• Domestic and International Shipping
• Storage / Warehousing
• Trade Show Storage

Contact us today to see how PostMark can help you find that feeling of fulfillment!

140+ Years and Going Strong!

Since the first “postal cards” were issued in 1873, one of the very best things about them is that it can be extremely personal.  You may notice that you’re getting fewer postcards from friends in exotic places these day though…thanks Facebook and Instagram.  But direct marketers are still huge fans of the postcard.  Specifically, oversized postcards that standout in one’s mailbox.

USPS reports that they are seeing growth in business mail, mostly oversized marketing/business postcards.  EDDM (Every Door Direct Mail) is certainly contributing to that, and the most popular jumbo sizes are 6.5” x 9” and 8.5” x 11”.

People love to see their name in print.  With variable data printing, both text and images can be personalized and relevant for each recipient.  And response rates increase dramatically once a personal connection is made.

Postcards are a great way to make a connection with your potential customers.  They should be eye-catching, and easy to scan, read and understand.  Most often they will be kept, or maybe even make their way onto the billboard of the home…the fridge!   They even make great package inserts, bag stuffers, and stationary for sales reps.

We are handling more oversized postcards and variable data printing projects than ever for our clients.  And PostMark would be happy to do that for you too!

What Do You Know About Your Customers?

The recent 2015 Experian Data Quality Benchmark Report highlighted the truth about what businesses believe is the impact of a company’s data in today’s business world…

Are you one of the 74% who desires data quality? Or the 91% who wants to recoup lost revenue? Or the 92% who thinks managing data is challenging?

You can join the 100% of our clients who benefit from a PostMark Postal Audit.  We can identify inaccurate data, strengthen your data quality, and identify where you can recover lost revenue.

Give us a call today to learn how a PostMark Postal Audit can help you!

Day 1 – 2015 USPS Rates Increase

It was delayed for just a bit, but today marks the first working day of the 2015 USPS Postage Rates Increase.  Below you will find a snapshot of this year’s updates along with the current USPS Postage Rate Chart.

The below Postage Rate Chart can also be found on www.PostMark.ws in the Client Services Center under helpful reference PDFs.

As always, please give us a call if you have any questions – 336.722.2886!

Creating Super Mail

Many PostMark clients come to us for ideas on how to gain increased response. As a services provider, we have the ability to see production from an entirely different angle than most marketers. We are lucky to work with a wide variety of clients and projects, across several services, and this gives us a unique perspective on mailing super powers…and its kryoptonite.

Here are a few things to make your mailings SUPER:

   1.  Use the Outer Envelope! Outer envelopes matter…a lot. Add a special message or offer. You can even test the performance of multiple messages at one time. Often you’ll see that the more color on the envelope, the higher the response. 

   2.  Get Personal with Variable Data! Think inserting a persons name on a for sale sign, or using an age or gender appropriate image on medical correspondence. The more the content resonates with the recipient, the higher your response will be. 

   3.  Save money on postage! Improve ROI instantly by cleaning your mailing list. Updating out-of-date addresses, removing duplicates, and taking advantage of our Intelligent Mail Barcoding savings and efficiency, will allow you to keep more dollars in your pocket.

We’d be happy to share with you even more techniques that the most  successful marketers  use to make your mail SUPER!  Give us a call to set-up a meeting today.

See our full list of PostMark Services

Happy 2015! PostMark got a new…

PostMark just finished celebrating a banner year in 2014, and now we’re focused on making 2015 a SUCCESS for your company!

We’ve continued to tailor our business to fit the GROWING needs of our clients. Last year we expanded our capabilities in PRINTING, DESIGN, FULFILLMENT, CUSTOM KIT MAKING, and MARKETING SERVICES, to match our expertise in DATA and MAILING.

And now, we’re kicking off 2015 by launching our NEW website! In addition to looking great, it provides many additional ONLINE capabilities for our clients, including custom client portals, easy file transfer, online ordering and much more.

Go to www.PostMark.ws to see what’s new today!

Let’s start 2015 by setting a time for us to LEARN how we can help you exceed your GOALS this year. Give us a call to schedule a meeting today!

Here’s the Proof

According to the good folks at Jobvite.com, 54% of employers would think twice about hiring you if you make spelling and grammar mistakes in a social media post.  In a social media post! 

You better believe that your clients and customers would have a similar opinion about sloppy editing. You may never know if a spelling error in an email or letter ended up costing you a client, but let’s not find out!

Whether spelling, grammar, layout, or color, PostMark has eliminated hundreds of near misses for our clients.  Ask us about using our Proofreading Services for your next project.  We can be your second set of eyes too!

(Oh, by the way: Only 47% of employers think photos of drinking make you look bad!)

Our New Tool to Help You Plot, Plan, Predict and Perform

PostMark clients can now follow each of their mail pieces from the first scan to the destination scan with our Intelligent Mail delivery tracking system, Track N Trace! 

Our Track N Trace online portal allows you instant access to information about your mailings, including:

• On Time Delivery for time sensitive information
• Reporting By State to track delivery times across the country
• Reporting By Individual to plan proper follow-up
• Custom Tables & Charts for professional reporting and post campaign follow-up

Through our Track N Trace interface, our clients receive direct access to USPS^® IMb Tracing™ reporting technology and USPS^® Intelligent Mail^® barcode data.  The site allows you and your team to see where your mailings are in the delivery chain.

Trace N Trace enhances your mailings with:

• Predictability to pinpoint delivery dates for tightly coordinated marketing efforts
• Accountability that allows you to monitor and understand postal performance
• Visibility that makes the mailstream an open book, so you can plan mailing jobs for optimum results

With Track N Trace and PostMark, you can know exactly when your mail is reaching your customers.  To learn more about this service or to see a demonstrations, please contact us today – Phone: 336.722.2886  Website: www.PostMark.ws  Email: GreatService@PostMark.ws.